MSN, Microsoft "hemorrhoids"

Microsoft publicly acknowledged today,car dvr Skype and MSN are about in the first quarter of next year, "together". By then, the MSN service is stopped, users can use the MSN account login Skype instant messaging exchanges. However, Microsoft is still in the Chinese mainland markets continued to support the MSN service.

MSN, this abbreviated appellation has more than one meaning, but in China, it is widely used to refer to Microsoft launch IM service. Early call it Microsoft Messenger, later renamed frequently, from the Windows Messenger to Windows Live Messenger, until supplanted by Skype at the moment, China maintains "Island operation". But no matter how you name, MSN has become Microsoft's brand of chaos on the body "pils", touch the pain.

MSN when I first entered China, not now such an embarrassment. When many companies in China, foreign companies prohibit their employees from network chat directly from the network against internal IM tool, MSN to swoop in, occupy the Office market user groups, and 2000-2008 over a long period of keeping fresh of brand image, that is, "people use IM in the workplace".

But within this period of advantage, MSN is surprisingly complacent in functionality, no major featurevehicle dvr update for 8 years, has been relying on third party plugins to support weak group features began to support offline messaging around 2008, always do not support offline files, screenshots.

In business operations, MSN is committing a serious error. For example MSN in later series uses a very crude form of advertising, such as mouse across result user interface pops up huge advertising offensive behavior. As major companies tens of billions of dollars of cash reserves that Microsoft does not expect MSN advertising to profit. But as MSN's own, but there is much profit to confirm the value-driven. This ultimately resulted in the product images of the sun sets down behind the mountains in the West.

After 2008, increasingly serious social networking virus on MSN, users are free of the virus scan the address book, add friends and send link to poison, this phenomenon has yet to be contained. Without MSN is a multinational brand outside encountered commonly acclimatized: partnersvehicle dvr in China is only responsible for operations, voices of Chinese users is difficult to serve United States product research and development.

Mobile Internet positions by the upper echelons of becoming overwhelmed in MSN's last straw. QQ, tiny letters, a stranger stranger chat and m successively occupied the local application, such as a new position. But MSN most popular applications are developed by third-party plug-ins form.

Boil down MSN fail because there are three sentences: products too fails, the opponent was too strong with MOM in a foreign country. This also ensures that the MSN-Skype continue to do nothing in the Chinese market in the future.

Microsoft makes mainland China become the world's only remaining "MSN Islands" is likely due to both Skype and MSN complex relationship of cooperation, ownership of software in China--each with different Chinese cooperation the two operations and equity party.

At the same time this allows MSN users to once again become a victim of China: users all over the world are able to use the full development of the Microsoft flagship product of Skype's free video, IP phone, users can continue to use MSN in China the fossil software, maintaining inefficient and unstable "instant communication".

In addition, using MSN groups is the most frequent communication with foreign of foreign businesses, study groups, but now you want to use a different software communication, technical support, operational communication problems behind it,car dvr is daunting. But there is no doubt that ultimately bear the cost continues to be a user.

Carrying hundreds of millions of users of a product, Microsoft casual development, operations began to lose the user's trust, in its reckless ownership, operational cooperation and artificially fragmented markets, which all cast a shadow over the software giant's flagship. MSN will be quite a long period of time, becoming Microsoft in China refuse to discuss, touch the pain, "hemorrhoids".